11/02/2026, Paris
Marketplace Connect
On 11 February 2026, Luis Rodrigues Pires represented La French Tech Krakow as a speaker at Marketplace Connect in Paris. He participated in a panel discussion with e-commerce directors on a key sector question:
“Are marketplaces threatening brand identity?”
The discussion addressed the growing challenges faced by companies as e-commerce represents several billion euros across Europe and businesses accelerate international expansion while facing increased competition.
La French Tech Krakow’s participation underlines its commitment to contributing to strategic conversations on e-commerce, marketplaces, retail media, data, and AI, highlighting the relevance of the Krakow tech ecosystem in fostering cross-border dialogue.
This edition of Marketplace Connect featured 84 speakers, nearly 600 registered participants, 45 sponsors and partners, and more than 50 conferences covering performance, product flows, profitability, data, AI, retail media, and international development. Polish companies such as Base.com were also present, further reinforcing the Franco-Polish connection within the marketplace ecosystem.
La French Tech Krakow extends its thanks to Alain Guiet for the invitation and for organising an event of such scale and impact.
